Tara Jo Smith
MARKETING & SALES OPERATIONS MANAGER
Email:
Address:
Vero Beach, FL 32960
Languages:
English
Spanish
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Why Am I the Perfect Fit for Your Company?
I’m a results-driven marketing and operations leader with a proven ability to build brands, streamline systems, and drive growth across multiple industries. In my current role at Radical Cosmetics, I lead marketing strategy, sales operations, digital campaigns, product launches, and trade show initiatives for a fast-growing U.S. cosmetic manufacturer. I specialize in creating data-backed, creative campaigns that increase visibility, strengthen customer relationships, and support scalable growth.
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Previously, as Director of Marketing at FoxHaven Roofing & Metal Ops, I managed multi-channel marketing, paid advertising, SEO, brand development, and community outreach for two sister companies—building strong lead-generation systems and improving brand consistency across all platforms. My background combines creative strategy, digital expertise, and operational structure, allowing me to quickly identify opportunities, solve problems, and execute campaigns that deliver measurable results.
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My expertise is blending my educational insight, marketing expertise, and technological proficiency to drive business success in today's dynamic landscape. A strategic thinker and effective leader, I foster innovation and collaboration within my team.
If your company needs someone who can elevate your brand, optimize your systems, and turn ideas into impact—I’m that person.
EXPERIENCE
2025- Present
Marketing & Sales Operations Manager
Radical Cosmetics
I lead marketing strategy, sales operations, digital growth, and product-launch execution for a U.S.-based cosmetic manufacturer. My work includes managing our contract-manufacturing pipeline, creating data-driven campaigns, overseeing trade show marketing, developing go-to-market content, and strengthening brand presence across digital channels. I collaborate closely with leadership, the lab, and production teams to support scalable growth, improve systems, and drive client engagement.
Digital Marketing Specialist
2025
FoxHaven Roofing Group / Metal Ops
Director of Marketing
At FoxHaven and Metal Ops, I developed and executed multi-channel marketing strategies for two sister brands. I managed digital content, paid advertising, SEO, community outreach, and event marketing while strengthening brand identity across all platforms. I created lead-generation systems, oversaw analytics and performance tracking, collaborated with sales and leadership teams, and managed reputation strategy to drive measurable growth.
2024
Ironside Press
​I created and executed digital marketing strategies focused on brand awareness, lead generation, and customer retention. This included SEO/SEM campaigns, social media strategy, email marketing, content development, analytics reporting, A/B testing, and website optimization. I utilized marketing automation and CRM tools to streamline workflows, make data-backed decisions, and continually improve campaign performance.
EDUCATION
2015-2018
CUNY Queens College
Doctorate in Educational Leadership
Graduated with Honors
During my pursuit of a EdD in Educational Leadership, I gained invaluable insights into the intricate dynamics of educational institutions and leadership principles. Delving into topics ranging from curriculum development to organizational management, I honed my ability to navigate the complexities of the educational landscape. Through case studies, practical applications, and collaborative projects, I developed a nuanced understanding of effective leadership strategies tailored to the unique needs of educational settings. Moreover, I cultivated skills in fostering a positive school culture, promoting student success, and facilitating meaningful collaboration among stakeholders.
2011-2014
Master's Degree in Special Education
Graduated with Honors
CUNY Queens College
Throughout my pursuit of a Master's in Special Education, I delved deep into the specialized realm of inclusive education and individualized support systems. Armed with a comprehensive understanding of diverse learning needs and exceptionalities, I learned to tailor instruction to meet the unique requirements of every student. From behavioral interventions to differentiated instruction techniques, I gained practical skills in creating inclusive learning environments where all learners can thrive. Through hands-on experiences, research, and collaboration with professionals in the field, I explored innovative approaches to fostering academic, social, and emotional growth for students with disabilities
2008-2011
BA English & Initial Teaching Certification
Dean's List, Cum Laude
CUNY Queens College
During my pursuit of a Bachelor's in English, I immersed myself in the rich tapestry of literature, language, and critical analysis. From classic works to contemporary trends, I explored diverse genres and perspectives, sharpening my skills in close reading and textual interpretation. Through rigorous coursework and engaging discussions, I honed my ability to communicate effectively, both in writing and speech. Additionally, I cultivated a deeper understanding of the historical, cultural, and societal contexts that shape literary works, fostering a nuanced appreciation for the power of storytelling. Armed with these analytical skills and a love for language, I am equipped to navigate the complexities of the written word and contribute meaningfully to diverse fields, from education to media and beyond.
SKILLS
Marketing Strategy
Social Media Management
Digital Marketing
Collaboration & Leadership
Graphic Design & Content Creation
Project Management
Website Management
Data Analysis
Customer Relationship Management
Finance & Budget Management
EXPERTISE
MARKETING STRATEGY & IMPLEMENTATION
Develop & execute comprehensive marketing strategies. Oversee digital marketing campaigns, collaborate to create effective marketing materials, and continuously evaluate and refinine marketing strategies based on feedback and performance data.
TECHNOLOGY INTEGRATION & MANAGEMENT
Proven track record of spearheading the integration of new technologies and best practices into business operations, managing company websites, and implementing CRM systems to optimize marketing workflows and improve client communication.
EVENT PLANNING
Planning and executing successful events that leave a lasting impact on attendees. Achieve brokerage and agent goals through event planning.
CLIENT RELATIONSHIPS MANAGEMENT
Manage social media accounts, creating engaging content, and interacting with followers to build relationships and drive engagement. Engage with clients effectively across various communication channels, fostering positive relationships and enhancing brand loyalty.
LEADERSHIP & TEAM
MANAGEMENT
Leading and mentoring teams to ensure successful project execution. Provide guidance and support to team members, collaborate cross-functionally, and maintain brand standards and guidelines to ensure consistency across all marketing materials and communications.
DATA ANALYSIS
Utilize analytics tools to track website traffic and campaign performance. Make data-driven decisions to optimize marketing efforts, continuously evaluating and refining strategies based on feedback and performance data to achieve measurable results.